POP MART Australia

Our PR and influencer campaign for POP MART Australia has helped drive the brand’s rapid expansion and cultural impact in the local market, supporting major store openings in Melbourne and Sydney, including the flagship launch on Pitt Street Mall. We generated standout national coverage spanning prime-time news, major publications and leading digital and lifestyle platforms, positioning POP MART at the centre of the designer toy collectibles boom. Alongside this, we curated a network of creators and influencers to amplify reach, capture the in-store experience and fuel social demand, turning each opening into a high-energy retail event full of shareable moments. Each store opening delivered an average of $1 million in earned media.

POP MART Sydney Flagship Store Launch

POP MART Melbourne Walk Store Launch

POP MART World Square Store Launch