Our new launch campaign for NERF Junior communicates that younger kids can now join in the action-packed fun of NERF as well, with a range specifically designed for children 6+. The idea is centred around the contrast of a parent relaxing to a favourite classical record while kids of all ages play together with NERF. The integrated campaign is running across cinema, retail and social channels. Directed by Lester Jones with sound design by Heckler Sound.