We created this sustainability-focused brand film for Good Citizens to communicate the beautiful simplicity behind their mission to untrash the planet. While others see empty bottles as waste, Good Citizens see them as an opportunity to recycle and create something new. Each pair of Good Citizens sunglasses is made from a single discarded 600 ml water bottle. Directed by Ingvar Kenne. Music composed by Johnny Green at Heckler with sound design by Dave Robertson. Awarded Gold at the Graphis Advertising Awards.