Creative.
Design.
Digital.
Media.
Production.

We’re a fully
integrated,
independent
agency that’s
here to make.

Rasic and Partners was founded in 2018 by Dejan Rasic and Vanessa Zuppicich, two of the advertising and media industry’s most awarded Creative Directors. From the outset, we have focused on removing the distance between thinking and execution, creating effective work and bringing it to life with a team that loves making.

Today, we’re one of Australia’s leading fully independent agencies, with clients across B2B, fintech, insurance, finance, technology, FMCG, fashion, beauty, government and international organisations. While our capabilities are broad, our approach is simple: work closely, streamline the process and make it enjoyable.

Our work spans brand strategy, advertising, digital, design, content, PR, media and production. We work with growing, ambitious businesses, established global brands and organisations, often in complex categories where clear strategic thinking, unique ideas and craft make all the difference.

Is your brand ready to make more? Get in touch.

We take creative thinking all the way through to production

Delivering engaging and effective campaigns efficiently requires a unified team. Our end-to-end capabilities ensure that strategy, creative and production work seamlessly at every stage of the process. Our production arm, Lukita, features award-winning talent across film direction, photography, 2D/3D animation, motion design and AI. You can view their work here.

Design that delivers more across every part of your brand

Unique, beautifully crafted work creates brand memory and long-term value. Our design capabilities span strategy, brand identity and complete graphic systems through to packaging, point of sale, digital, campaigns, events, activations, customer communications, brochures, reports and forms, with expertise in accessibility, interactive design, finished art and print production management.

Digital, social, PR and media solutions driven by powerful ideas

An integrated approach ensures ideas come to life in the strongest way possible and deliver tangible results for our clients. Our capabilities cover channel planning, media buying, digital marketing, UX/UI, websites, apps, digital tools, activations, influencer marketing, PR, talent partnerships, social media management, SEO, SEM and AI search optimisation.

Dejan Rasic

Co-Founder / ECD

Dejan draws on more than 30 years of experience in Australia, Singapore and London to turn complex business and brand challenges into memorable and effective work. He has developed campaigns for clients spanning all major categories, including IKEA, BlackRock, Barclays, Bose, DBS Bank, Coca-Cola, Unilever, Lexus, Qantas, the A-League, Brother, Coopers, UNICEF, the Republic of Singapore Navy, Google and MTV Networks.

Dejan’s creative work has been recognised at every major advertising award show, including D&AD, Cannes Lions, the ANDY Awards, The One Show and New York Festivals. He has won 16 Cannes Lions, including a Grand Prix, and holds a record three consecutive wins in the Australian Cannes Young Creative Competition. He has also been named Australia’s No. 1 creative in Campaign Brief magazine’s creative rankings.

Vanessa Zuppicich

Co-Founder / ECD

With experience across agencies and media networks in Australia and Asia, Vanessa combines creative leadership, production expertise and an instinct for culturally resonant storytelling. She has developed branded content, long-form programming, digital series and multi-platform campaigns for brands including H&M, Adidas, Nike, Clinique, Bose, Destination NSW, Brother, Nintendo, Corona and Cadbury.

Before co-founding Rasic and Partners, Vanessa spent thirteen years at MTV Networks, where she was Creative Director, leading the brand and commercial business across Australia and New Zealand. Her work has been recognised at all major advertising and media festivals, including Cannes Lions, The One Show, PromaxBDA and the AWARD Awards, where she and her team were named Client of the Year.