Precinct is a new banking services provider launched by Prosegur. It is focussed on delivering multi-bank solutions for Australians across the entire community. We designed the identity to be simple and modern, with ‘precinct’ visually communicated through two circular devices. We applied the brand identity and design direction to ATMs, social assets and created a new website.
We built the new website for Elula from the ground up. Our digital team integrated video content and simplifed the language to explain the benefits of Artificial Intelligence through a friendly and conversational tone. The site is visually driven throughout and brings together an impressive line up of people who work at Elula, complete with playful bios for each team member. Photography by Kristian Taylor-Wood. Video direction by Josh Graham.
GenieUs is an innovative Australian medical research organisation using the power of the human genome to unlock new solutions for neurodegenerative diseases. We developed a unique brand identity to coincide with the launch of the organisation. A graphic wave device (with a nod to DNA) formed an integral part of the new brand across all assets, bringing to life the organisation’s relentless energy to discover solutions.
Zenith Investment Partners is one of Australia’s most respected research and investment consultancies. We redesigned their identity and created a suite of new assets. The brand was modernised with a clean and simple approach. The new logo features a dotted arrow device to visually communicate the different services under Zenith, combining and moving upwards.
Quadrent is a leading equipment finance and lease portfolio software provider, based in Australia and New Zealand. We designed and built the new Quadrent site, making their services easy to navigate, using bold visuals combined with a simple, clear structure. We handled the production of staff photography and integrated Quadrent’s LOIS software product into the one site. We also created an explainer video; summarising key services.
IOM X is the International Organisation for Migration’s campaign to encourage safe migration and public action to stop exploitation and human trafficking. We designed the new identity for IOM X to be a bold and confident expression of their core mission. A key challenge was to incorporate the existing IOM logo into the new logo. Our design approach was applied to all IOM X global assets.
Chant West is a leading Australian Superannuation research, data insights and technology company. We created a new brand identity and suite of ‘Apple’ ratings logos for Australian super funds. Our design approach was built around a clean and modern ratings system, with a consistent visual structure that could work across various funds, events, social, printed and digital assets.
Single O are one of Australia’s most respected coffee roasters, with flagship cafés in Australia and Japan. We created a new visual identity and social content for their new range of climate resistant coffee blends. The approach was to build the identity as a coat of arms, which led a movement for coffee’s future survival and the line ‘No Death to Coffee’ became the rallying cry.
The Australian Institute of Music (AIM) is Australia's leading music and creative arts school. AIM provides education and many different career paths into the music industry. This project covered a new brand identity for the Sydney and Melbourne based school, which was applied across course brochures, signage and social. Our approach is confident in tone with a note symbol leaving no doubt that this institution is all about music.
MTV EXIT Foundation is an initiative launched by MTV Networks Europe to raise awareness of human trafficking and to use the influence of MTV’s brand and the global reach of their broadcast network to educate young people about the issue. We were briefed to redesign the existing identity across all channels including on-air, social, events, collateral and advertising material. A key design challenge was to incorporate the existing MTV logo into the brand.
Tooletries create grooming product holders for bathrooms. We designed new packaging, covering over thirty different products. Our approach was to treat the packaging as an extension of our brand campaign. Punchy typography brought key selling points to life, with a three-step explanation of how easy Tooletries are to use. Die-cuts allowed customers to touch the products.
Love Frankie is a Bangkok-based strategic social change agency and part of the broader M&C Saatchi World Services global network. We were briefed to design the brand identity for the agency and have it ready for launch. Our approach was to visually connect the two names ‘Love’ and ‘Frankie’ (the surname and nickname of the two founding partners) into one bold identity. The design approach was applied across various executions.
Ultima is a new, independently owned Australian sports gear brand focussed on youth football apparel. The brand launched with customisable shin guards, allowing players to create their own unique designs using an online tool. We developed both the name and design direction for the brand in time for launch. A library of graphics and social assets was also created and the logo was applied to merchandise, in-store displays and promotional material.
DMC is a Sydney-based post production company working in film and animation. We were briefed to redesign the entire brand with a punchy new approach that was tech-focussed and bold. The addition of a pink triangle device to the logo extended into other channels as a stand-alone graphic element. The new identity was applied across all parts of the business, both internally and externally. We also updated the DMC site to follow the new design.
Artisan Focacceria is a Sydney cafe with a focus on traditional Italian food values. The design brief was to create a premium identity with a vintage Italian brand aesthetic. Our approach balanced the old and new, giving Artisan a distinct identity and timeless feel. The final design was applied to external cafe signage, menus, food packaging, coffee cups, stationery, social channels and advertising material.
Coast is a luxury residential development located at the Ben Buckler point of North Bondi in Sydney, Australia. The architecture and Interiors were designed by SJB. The development was inspired by the casual beach lifestyle of Bondi, featuring natural materials throughout. We were briefed to create a unique identity that was in-line with the vision of the architects. Our design approach was organic, with a gentle, flowing calligraphic execution.
Brand identity for the launch of Flyover. A lounge bar and restaurant serving modern Australian food. The design approach was modern and playful in tone, with a nod to the location of the bar (below an overpass) in the heart of Sydney’s central business district. The identity was applied throughout the venue, in menus, promotional material, signage, advertising and merch.