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    <loc>https://www.rasicandpartners.com/archivecontent</loc>
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    <lastmod>2026-10-23</lastmod>
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      <image:title>Content - Adidas x MTV Fit Sessions – Ellyse</image:title>
      <image:caption>Adidas Australia and MTV Networks partnered to produce MTV Fit Sessions, a 12-part mini-series featuring eight inspirational athletes and influencers. The first episode introduces Ellyse Perry, one of Australia’s leading dual-sport athletes, representing the country in both cricket and football. She shares what it takes to compete at the highest level across two very different sports. Creative Direction by Vanessa Zuppicich</image:caption>
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      <image:title>Content - Adidas x MTV Fit Sessions – Ellyse</image:title>
      <image:caption>Adidas Australia and MTV Networks partnered to produce MTV Fit Sessions, a 12-part mini-series featuring eight inspirational athletes and influencers. The first episode introduces Ellyse Perry, one of Australia’s leading dual-sport athletes, representing the country in both cricket and football. She shares what it takes to compete at the highest level across two very different sports. Creative Direction by Vanessa Zuppicich</image:caption>
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      <image:title>Content - Adidas x MTV Fit Sessions – Kayla</image:title>
      <image:caption>Adidas Australia and MTV Networks partnered to produce MTV Fit Sessions, a 12-part mini-series featuring eight inspirational athletes and influencers. This episode features Kayla Itsines, a global fitness expert dedicated to helping women build strength and confidence. Kayla shares her approach to realistic goal setting, encouraging consistency over perfection through simple, accessible 28-minute workouts. Creative Direction by Vanessa Zuppicich</image:caption>
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      <image:title>Content - Adidas x MTV Fit Sessions: Kayla</image:title>
      <image:caption>Adidas Australia partnered with MTV to produce MTV Fit Sessions, a 12-part mini-series featuring eight inspirational athletes and influencers. In this episode, we meet Kayla Itsines, one of the world’s most influential fitness personalities, with more than eight million followers on Facebook and over five million on Instagram. Kayla shares her unique path to success and what drives her to keep inspiring others. Creative Direction by Vanessa Zuppicich</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5a248132bce176c74a87d670/1519187774484-6HSVW518YXH4VZMPF8FH/Screen+Shot+2018-02-21+at+3.35.40+pm.png</image:loc>
      <image:title>Content - Adidas x MTV Fit Sessions – Lauren</image:title>
      <image:caption>Adidas Australia and MTV partnered to produce MTV Fit Sessions, a 12-part mini-series featuring eight inspirational athletes and influencers. Lauryn Eagle is an Australian professional boxer and water skiing champion. In this episode, we explore what inspired her to pursue boxing professionally and what motivates her before a fight. Creative Direction by Vanessa Zuppicich</image:caption>
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      <image:title>Content - Adidas x MTV Fit Sessions – Morgan</image:title>
      <image:caption>Adidas Australia partnered with MTV to produce MTV Fit Sessions, a 12-part mini-series featuring eight inspirational athletes and influencers. Morgan Mitchell features in this episode, explaining how mental strength plays a critical role in becoming a 400-metre runner. We explore the intensity of her training and the mindset that drives her to win. Creative Direction by Vanessa Zuppicich</image:caption>
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      <image:title>Content - Adidas x MTV Fit Sessions – Steph</image:title>
      <image:caption>Adidas Australia and MTV partnered to produce MTV Fit Sessions, a 12-part mini-series featuring eight inspirational athletes and influencers. In this episode, we feature Steph Claire Smith, a Melbourne-based model and wellness blogger. Steph takes us through a workout session and shares her perspective on social media, health and wellness. Creative Direction by Vanessa Zuppicich</image:caption>
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      <image:title>Content - Adidas x MTV Fit Sessions – Maria</image:title>
      <image:caption>Adidas Australia partnered with MTV to produce MTV Fit Sessions, a 12-part mini-series featuring eight inspirational athletes and influencers. In this episode, we feature Maria Tutaia, a Silver Ferns netball player. We explore how she came to represent New Zealand at just 18, and her perspective on the sport and the personal challenges she has faced. Creative Direction by Vanessa Zuppicich</image:caption>
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      <image:title>Content - Adidas x MTV Fit Sessions – Allana</image:title>
      <image:caption>Adidas Australia partnered with MTV to produce MTV Fit Sessions, a 12-part mini-series featuring eight inspirational athletes and influencers. In this episode, we feature Allana Ferguson, a professional rugby league player. We explore what it takes to reach the next level, the importance of being a role model and how this can influence the growth of the sport. Creative Direction by Vanessa Zuppicich</image:caption>
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      <image:title>Content - Adidas x MTV Fit Sessions – GG</image:title>
      <image:caption>Adidas Australia partnered with MTV to produce MTV Fit Sessions, a 12-part mini-series featuring eight inspirational athletes and influencers. In this episode, we feature DJ GG Magree. We explore her love of freestyle dance and the importance she places on staying fit. GG also shares what life is like on the road and her passion for the craft. Creative Direction by Vanessa Zuppicich</image:caption>
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      <image:title>Content - Nike – The Matildas</image:title>
      <image:caption>This profile of the Matildas, Australia’s National Women’s Football Team, offers a snapshot of life as a professional footballer. Players share how they fell in love with the game, the commitment required to reach the top level and the role football plays in their lives today. The film captures the passion and camaraderie that define the team. Creative Direction by Vanessa Zuppicich</image:caption>
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      <image:title>Content - NIKE 'ALWAYS ON' - THE MATILDAS</image:title>
      <image:caption>Credits: Vanessa Zuppicich - Creative Director This profile of ‘The Matildas’ (Australia’s National Women’s Football Team) gives us a snapshot of what the life of a pro footballer is like. We hear personal stories from different players on the team and discover how they got into football from a young age. We learn about the commitment it takes and how much the game is now a part of their lives.</image:caption>
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      <image:title>Content - The Australian Open of Surfing</image:title>
      <image:caption>The Australian Open of Surfing is one of the highest-rated surf competitions in the country and a unique festival combining surfing, skating and live music. In 2016, the event hosted some of the best surfers and skaters, along with a music line-up featuring Angus and Julia Stone. This is the official coverage of the event. Creative Direction by Vanessa Zuppicich</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5a248132bce176c74a87d670/1519182779342-Z1IIPXGPD1V8VWSP3R07/Screen+Shot+2018-02-21+at+2.11.10+pm.png</image:loc>
      <image:title>Content - H&amp;M x MTV It Girls – Olivia + Ebony</image:title>
      <image:caption>Ainsley Hutchence of Sticks and Stones agency meets with influential female publishers and DJs Olivia and Ebony of creative collective IZMZ. Together, they discuss their views on womanhood, celebrate true diversity and encourage women around the world to confidently embrace who they are. Their conversation also explores why representation matters and how creative communities can help shape culture. Creative Direction by Vanessa Zuppicich</image:caption>
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      <image:title>Content - H&amp;M x MTV It Girls – Lauren + Nanami</image:title>
      <image:caption>Ainsley Hutchence of Sticks and Stones agency meets tattoo artist Lauren Winzer and illustrator Nanami Cowdroy, members of the all-female artist collective CURVY. They discuss the importance of challenging gender stereotypes, supporting female creatives who push boundaries and redefining how women express themselves creatively. Creative Direction by Vanessa Zuppicich</image:caption>
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      <image:title>Content - Nintentdo x MTV It Girls – Aisha</image:title>
      <image:caption>In this episode of IT Girls, we follow Kiwi influencer Aisha Jade on a Life Without Andy photo shoot for her fashion blog, Boy By Her. We go behind the scenes as she shares stories about growing up in New Zealand and what it takes to be a fashion IT girl today. Aisha also reveals her nostalgic love of classic Nintendo video games. Creative Direction by Vanessa Zuppicich</image:caption>
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      <image:title>Content - Sportsgirl x MTV It Girls – Mimi</image:title>
      <image:caption>In this episode of IT Girls, we go behind the scenes of a video shoot with fashion influencer Mimi Elashiry. We unveil Sportsgirl’s new stretchy denim collection through a choreographed dance routine that takes us through the streets of inner-city Melbourne. Mimi also shares how West Side Story inspired her choreography. Creative Direction by Vanessa Zuppicich</image:caption>
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      <image:title>Content - MTV It Girls – Mimi</image:title>
      <image:caption>Mimi Elashiry introduces us to her love of art, fashion, ballet and dancing. She explains how creativity influences her life in different ways. We discover Mimi’s passions, how she first got into design at high school and her personal approach to style. Mimi shares her views on success and the qualities she thinks it takes to become an ‘It Girl’. Creative Direction by Vanessa Zuppicich</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5a248132bce176c74a87d670/1527151060470-E0HTZ6WI1HEJZMKTA6UB/image-asset.png</image:loc>
      <image:title>Content - MTV It Girls – Sarah</image:title>
      <image:caption>This episode of IT Girls features Sarah Ellen, founder of the fashion blog Perks of Her. We follow her to London on a shoot with photographer Byron Spencer, who finds iconic locations around the city for his images. Together, they discuss concepts and styling ideas, and we see them come to life on camera. Creative Direction by Vanessa Zuppicich</image:caption>
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      <image:title>Content - MTV It Girls – Natasha + Devin</image:title>
      <image:caption>This episode of IT Girls features Natasha Oakley and Devin Brugman, co-creators of Bikini A Day, a swimwear curation project that began on Instagram and has since become their full-time focus. We head to Bondi Icebergs for a photoshoot with the pair and discover how Bikini A Day took off, and how passion has driven every aspect of their journey. Creative Direction by Vanessa Zuppicich</image:caption>
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      <image:title>Content - MTV It Girls – Chloe</image:title>
      <image:caption>This episode of IT Girls features Chloe Morello, a YouTube beauty vlogger known for her make-up tutorials. Chloe keeps her content fun and interactive for her audience, which has grown to over 1.5 million subscribers. She shares why make-up tutorials have surged in popularity in recent years and offers advice to aspiring beauty vloggers looking to build their own following. Creative Direction by Vanessa Zuppicich</image:caption>
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      <image:title>Content - Destination NSW x MTV Trippers – E01</image:title>
      <image:caption>Trippers is a travel series built around bringing global influencers to NSW, Australia and pairing them with a local guide. In this launch episode, we feature Tash Oakley and The Naked Traveller, Tyson Mayr, as they explore locations across the state. We follow their adventure as they go skydiving, paddleboarding and water skiing, capturing the diversity of experiences NSW has to offer. Creative Direction by Vanessa Zuppicich</image:caption>
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      <image:title>Content - Destination NSW x MTV Trippers – E02</image:title>
      <image:caption>In this episode of Trippers, Tyson Mayr and Natasha Oakley continue to uncover new experiences and take on fresh challenges. They head to Moruya Speedway for kart racing, try rock climbing and abseiling, discover the region’s beaches and sample local oysters along the way. Creative Direction by Vanessa Zuppicich</image:caption>
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      <image:title>Content - Destination NSW x MTV Trippers – E03</image:title>
      <image:caption>In this episode of Trippers, Tyson Mayr meets Pietro Boselli, an academic and fashion model from Italy. Tyson takes him on a tour of Barangaroo, where they learn about the rich Indigenous history of the site and sample food from local restaurants and cafes. They then take off by helicopter to the Blue Mountains to try some abseiling. Creative Direction by Vanessa Zuppicich</image:caption>
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      <image:title>Content - Destination NSW x MTV Trippers – E04</image:title>
      <image:caption>In this episode of Trippers, Tyson Mayr and Pietro Boselli continue their NSW adventure. They visit Cabbage Tree Bay Aquatic Reserve for some diving and stop for lunch at The Boathouse. Tyson and Pietro then check out the Australian Open of Surfing in Manly before heading to Mardi Gras. Creative Direction by Vanessa Zuppicich</image:caption>
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      <image:title>Content - Adidas – Mulga</image:title>
      <image:caption>Lana Kington spends a day with Australian street artist Mulga. We learn how he got started, what inspires his work, the subjects he loves to paint and even his fascination with beards. Mulga shares how he develops his ideas and why creating art is more than a job for him. It is something he cares about deeply and has a true passion for. Creative Direction by Vanessa Zuppicich</image:caption>
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      <image:title>Content - MTV x Corona – Joining the Rubens E01</image:title>
      <image:caption>MTV, Monster Children and Corona collaborated on this three-part content series with The Rubens. Resident MTV VJ and comedian Sam Taunton travelled with the band on their Corona SunSets Tour. In this launch episode, Sam tries to win the band over with his infectious personality and a series of fun activities in Noosa. Creative Direction by Vanessa Zuppicich</image:caption>
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      <image:title>Content - MTV x Corona – Joining the Rubens E02</image:title>
      <image:caption>MTV, Monster Children and Corona collaborated on this three-part content series with The Rubens. Resident MTV VJ and comedian Sam Taunton travelled with the band on their Corona SunSets Tour. In this second episode, Sam tries a different tack to win over The Rubens. He comes up with an idea to sell merch for the band in Byron and Brunswick Heads. Creative Direction by Vanessa Zuppicich</image:caption>
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      <image:title>Content - MTV x Corona – Joining the Rubens E03</image:title>
      <image:caption>MTV, Monster Children and Corona collaborated on this three-part content series with The Rubens. Resident MTV VJ and comedian Sam Taunton travelled with the band on their Corona SunSets Tour. In this final episode, Sam wants to create a keepsake from their time on the road together. But the real question is whether The Rubens will accept him as the sixth member of the band. Creative Direction by Vanessa Zuppicich</image:caption>
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      <image:title>Content - MTV Travel Co – Launch</image:title>
      <image:caption>MTV Travel Co became an online destination for young travellers exploring global cities such as Sydney, New York, Los Angeles, London and Berlin. MTV partnered with STA Travel to provide insider knowledge on the coolest places to visit in each city, including the best hotels, bars, nightclubs and shops. The platform also offered travel advice and tips on how to live like a local. Creative Direction by Vanessa Zuppicich</image:caption>
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      <image:title>Content - MTV Travel Co – Introduction</image:title>
      <image:caption>This introduction to MTV Travel Co shows how the platform became a go-to destination for young travellers exploring cities like Sydney, NYC, LA, London and Berlin. It reveals how MTV partnered with brands to share insider recommendations, plus travel tips on how to live like a local. Creative Direction by Vanessa Zuppicich</image:caption>
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      <image:title>Content - MTV Travel Co – Heather</image:title>
      <image:caption>MTV Travel Co became an online destination for young travellers exploring global cities like Sydney, NYC, LA, London and Berlin. As part of the platform, MTV partnered with Smirnoff to provide insider knowledge on the coolest places to visit. In this LA video, local resident Heather gives us a quick rundown on what makes the city such a great place to visit. Creative Direction by Vanessa Zuppicich</image:caption>
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      <image:title>Content - MTV Travel Co – Carl</image:title>
      <image:caption>MTV Travel Co became an online destination for young travellers exploring global cities like Sydney, NYC, LA, London and Berlin. MTV partnered with Smirnoff to provide insider knowledge on the coolest places to visit. In this video, we meet Carl from GUSU, a unique LA-based company that specialises in teaching stand-up paddleboarding. Creative Direction by Vanessa Zuppicich</image:caption>
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      <image:title>Content - MTV Travel Co – Venice Beach</image:title>
      <image:caption>MTV Travel Co became an online destination for young travellers exploring global cities like Sydney, NYC, LA, London and Berlin. MTV partnered with Smirnoff to provide insider knowledge on the coolest places to visit. In this video, we head over to Venice Beach and meet a local who shares his favourite neighbourhood bar, Cha Cha. Creative Direction by Vanessa Zuppicich</image:caption>
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      <image:title>Content - MTV Travel Co – Van She</image:title>
      <image:caption>MTV Travel Co became an online destination for young travellers exploring global cities like Sydney, NYC, LA, London and Berlin. MTV partnered with Destination NSW to provide insider knowledge on the coolest places to visit. In this video, Sydney-based electro-pop band Van She take us to The Fish Shop in Potts Point, one of their favourite local spots. Creative Direction by Vanessa Zuppicich</image:caption>
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      <image:title>Content - MTV Travel Co – Pip</image:title>
      <image:caption>MTV Travel Co became an online destination for young travellers exploring global cities like Sydney, NYC, LA, London and Berlin. MTV partnered with Smirnoff to provide insider knowledge on the coolest places to visit. In this video, we meet Pip Edwards, a local Sydney fashion designer. She takes us to The Shop, her favourite wine bar in Bondi. Creative Direction by Vanessa Zuppicich</image:caption>
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      <image:title>Content - MTV Travel Co – Student</image:title>
      <image:caption>MTV Travel Co became an online destination for young travellers exploring global cities like Sydney, NYC, LA, London and Berlin. MTV partnered with Destination NSW to provide insider knowledge. In this video, we’re introduced to an international student living in Sydney, who shares her experiences and the challenges of settling into a new city. Creative Direction by Vanessa Zuppicich</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5a248132bce176c74a87d670/1527068700853-O6WHKXZMS7N5QTN2GUQ4/image-asset.png</image:loc>
      <image:title>Content - MTV Travel Co – Work holiday</image:title>
      <image:caption>MTV Travel Co became an online destination for young travellers exploring global cities like Sydney, NYC, LA, London and Berlin. MTV partnered with Destination NSW to provide insider knowledge. In this video, we’re introduced to an international traveller from the UK who has now made Sydney home and works at Taronga Zoo. Creative Direction by Vanessa Zuppicich</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5a248132bce176c74a87d670/1527159661465-WOQ5WB5QS4HBVUERNVV8/image-asset.png</image:loc>
      <image:title>Content - MTV Fit – Gary</image:title>
      <image:caption>In this episode of MTV Fit, we profile Gary Young, a professional BMX rider. Gary shares his views on the sport and takes us through his fitness routine. We learn how he mentally prepares for events and how BMX is a deeply personal discipline without coaches. His goal is simple: to always do his best, and it is what keeps him positive. Creative Direction by Vanessa Zuppicich</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5a248132bce176c74a87d670/1527159058192-H797GA66FE71KXKAXYGZ/Screen+Shot+2018-05-24+at+8.48.32+pm.png</image:loc>
      <image:title>Content - MTV Fit – Coffey sisters</image:title>
      <image:caption>In this episode of MTV Fit, we profile the Coffey Sisters, champion Australian surfers and social influencers. They share their ambitions and views on the sport and give us a glimpse into their lives. We learn about the challenges they faced growing up, their competitiveness and how a mutual love of surfing brought them closer together. Creative Direction by Vanessa Zuppicich</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.rasicandpartners.com/rpwork</loc>
    <changefreq>daily</changefreq>
    <priority>1.0</priority>
    <lastmod>2026-10-24</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5a248132bce176c74a87d670/1556851126779-3I5XEU4X57B056ZN8RTF/Elula+Future+Proof.jpg</image:loc>
      <image:title>Work</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5a248132bce176c74a87d670/1687173156244-M3ZQOMNXEA6BQH0H57T3/Brother+Clones.jpg</image:loc>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5a248132bce176c74a87d670/1715753189373-CHSKTFJJTGLGT67LQXFZ/Australian+native+products+Master.jpg</image:loc>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5a248132bce176c74a87d670/746e4e7a-aff3-4726-b09a-d7f014eecb72/House+illustration.png</image:loc>
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      <image:title>Work - Elula – Build vs Buy</image:title>
      <image:caption>Our latest B2B campaign for Elula targets the banking sector and highlights the challenges of building AI software solutions in-house. The complexity, pitfalls and resource demands are removed when banks skip the DIY approach and subscribe to Elula’s business-ready, industry-leading AI software.</image:caption>
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      <image:title>Work - NERF – Proudly for juniors</image:title>
      <image:caption>Our launch retail campaign for NERF Junior communicates that younger kids can now join the action-packed fun of NERF, with a range specifically designed for children aged six and above. The idea centres on the contrast between a parent relaxing to a favourite record and kids of all ages playing together with NERF. The integrated campaign ran across cinema, retail and social channels.</image:caption>
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      <image:title>Work</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5a248132bce176c74a87d670/9f100dd4-550e-4525-b174-4d2628096b8f/POP+MART+Hero.jpg</image:loc>
      <image:title>Work</image:title>
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  </url>
  <url>
    <loc>https://www.rasicandpartners.com/archivecampaigns</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-10-23</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a248132bce176c74a87d670/1653176255505-PH0UFTJW2659L9D7GEIM/TED.jpg</image:loc>
      <image:title>Campaigns - Qantas – Ideas That Travel</image:title>
      <image:caption>This campaign celebrated the launch of a new route to San Francisco - the tech capital of the world. Our main audience for this news was the tech business traveller, who shared a passion for ideas and innovation. So, we knew the idea needed to be more than just an announcement to get attention. The creative brief was answered by reinventing the entire flight experience with a live in-flight TED talks series. Some inspirational speakers were put together and it took off. The campaign was picked up by many different news sources in Australia and around the world. Creative Direction by Dejan Rasic</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a248132bce176c74a87d670/1624674780564-8JND5KL6LCWRDF4DOR9Z/Radiohead+screen.jpg</image:loc>
      <image:title>Campaigns - RADIOHEAD 'ALL I NEED'</image:title>
      <image:caption>MTV EXIT Foundation was created to raise awareness and combat human trafficking around the world. The creative brief called for a powerful way to get the message out. So, we harnessed the audience reach of some of the world’s most popular bands and created official music videos with an important message about human trafficking. This was the first video we created in collaboration with Radiohead, tackling the issue of child slave labour. Creative Direction by Dejan Rasic via CRC/MTV EXIT</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a248132bce176c74a87d670/1624687814372-PGTCIXHXLT3VO82E2NCO/Radiohead+screen.jpg</image:loc>
      <image:title>Campaigns - Radiohead – All I Need</image:title>
      <image:caption>MTV EXIT Foundation was created to raise awareness and combat human trafficking around the world. The brief called for a powerful way to get the message out, so we harnessed the reach of some of the world’s most popular bands and created official music videos carrying an important message about human trafficking. This was the first video in the series. We collaborated with Radiohead to highlight child slave labour and draw attention to the origins of everyday items. The video was viewed 2 million times on Radiohead’s YouTube channel. Creative Direction by Dejan Rasic via MTVEXIT/CRC</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a248132bce176c74a87d670/1624678798706-V03HHRE0FMYNVYJ2NZEE/Screen+Shot+2018-02-21+at+6.52.00+pm.png</image:loc>
      <image:title>Campaigns - THE KILLERS 'GOODNIGHT, TRAVEL WELL.'</image:title>
      <image:caption>MTV EXIT Foundation was created to raise awareness and combat human trafficking around the world. The creative brief called for a powerful way to get the message out. So, we harnessed the audience reach of some of the world’s most popular bands and created official music videos with an important message about human trafficking. This was the second video in a series, collaborating with US band The Killers. It raised awareness of sex trafficking, highlighting what happens to victims behind the scenes and how it impacts their lives in horrific ways. Creative Direction by Dejan Rasic via CRC/MTV EXIT</image:caption>
    </image:image>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5a248132bce176c74a87d670/1653096504415-90DNEWAAUO6P84Y8R8GH/Screen+Shot+2018-02-21+at+6.52.00+pm.png</image:loc>
      <image:title>Campaigns - The Killers – Goodnight, Travel Well.</image:title>
      <image:caption>MTV EXIT Foundation was created to raise awareness and combat human trafficking around the world. The creative brief called for a powerful way to get the message out. So, we harnessed the audience reach of some of the world’s most popular bands and created official music videos with an important message about human trafficking. This was the second video in a series. We collaborated with The Killers and raised awareness of sex trafficking, highlighting what happens to victims behind the scenes and how it impacts their lives in devastating ways. Creative Direction by Dejan Rasic via MTV EXIT/CRC</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a248132bce176c74a87d670/1624602939442-JIPUGB9G52ZKAY6D3LWJ/Screen+Shot+2018-02-21+at+6.52.00+pm.png</image:loc>
      <image:title>Campaigns - THE KILLERS 'GOODNIGHT, TRAVEL WELL'</image:title>
      <image:caption>MTV EXIT Foundation was created to raise awareness of human trafficking around the world. The brief called for a powerful way to get the message out. So, we harnessed the audience reach of some of the world’s most popular bands and created official music videos with a message about human trafficking. This was the second video we created together with The Killers, tackling the issue of sex trafficking. Creative Direction by Dejan Rasic via CRC and MTV EXIT</image:caption>
    </image:image>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5a248132bce176c74a87d670/1624755755060-F283NF04K40O7W5N9756/ALEAGUE.mp4-high.gif</image:loc>
      <image:title>Campaigns - A-League – Launch</image:title>
      <image:caption>The launch of the Hyundai A-League in 2005 presented a major opportunity to reinvent football in Australia and attract a whole new generation of fans. Prior to the A-League, football (or soccer, to most Australians) had struggled to gain mainstream traction for a variety of reasons. Our response was to position it as something entirely new. The idea became ‘It’s football, but not as you know it.’ The campaign brought this to life in a fresh, youthful and aspirational way, using authentic football terminology and expressing it through a distinctive street art visual style. Creative Direction by Dejan Rasic via FFA/Lowe Hunt</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5a248132bce176c74a87d670/1653096757007-IG0ZM00TDCOBJVZ5U5LG/image-asset.png</image:loc>
      <image:title>Campaigns - A-League – 90 Minutes. 90 Emotions.</image:title>
      <image:caption>The campaign for the third season of the Hyundai A-League was led by a 60-second film introducing the idea ‘90 Minutes. 90 Emotions.’ This concept explored the intense and varied emotions experienced over the course of a single game, brought to life within a fantastical stadium setting. The film featured a highly charged, action-packed A-League match, set to the soundtrack ‘Reign’ by UNKLE. The emotions of the fans unfolded in surprising, visually driven ways. The integrated campaign ran across cinema, television, digital, print, social, radio and experiential channels. Creative Direction by Dejan Rasic via FFA/Lowe Hunt</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a248132bce176c74a87d670/1624684549740-KQKY4KILIXQ9ET5BH1WM/A+League.jpg</image:loc>
      <image:title>Campaigns - A-LEAGUE LAUNCH</image:title>
      <image:caption>The launch of the Hyundai A-League in 2005 was a chance to reinvent the game of football in Australia and attract a whole new generation to it. Prior to the A-League, football (or soccer to most Australians) struggled to gain a mainstream following. Our response was to launch it as an entirely new game. The idea became ‘It’s football, but not as you know it’. It was brought to life in a fresh, cool, youthful and aspirational way for the audience. It all kicked off with this film. Creative Direction by Dejan Rasic via Lowe Hunt</image:caption>
    </image:image>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5a248132bce176c74a87d670/1624610185102-3NSN0X3EKEIGZ41GELIW/EXIT+MUSE+98.jpg</image:loc>
      <image:title>Campaigns - Muse – MK Ultra</image:title>
      <image:caption>MTV EXIT Foundation was created to raise awareness and combat human trafficking around the world. The brief called for a powerful way to get the message out, so we harnessed the reach of some of the world’s most popular bands and created official music videos carrying an important message about human trafficking. This was the third video in the series. We collaborated with MUSE and took on the challenge of highlighting three issues within a single film: child slave labour in the textile industry, trafficking for sexual exploitation and domestic worker abuse. Creative Direction by Dejan Rasic via MTV EXIT/CRC</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5a248132bce176c74a87d670/1519200323295-Y2JO8II1FHR8VWTLEOUQ/Screen+Shot+2018-02-21+at+7.03.45+pm.png</image:loc>
      <image:title>Campaigns - UNILEVER 'LYNXJET'</image:title>
      <image:caption>This was the first major campaign LYNX produced in Australia. The idea was to launch a fictitious airline named ‘LYNXjet’ and to behave just like a real airline would. Remarkably, many believed it was in fact a legitimate airline. The idea took off in all sorts of directions and sales of LYNX grew to record highs. We even created a LYNXjet branded variant of the product. The campaign was picked up globally and ran across Europe and South Africa. Creative Direction by Dejan Rasic via Lowe Hunt</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a248132bce176c74a87d670/1653177206396-ADL2IC2SCHB5ONZL8I44/Screen+Shot+2018-02-21+at+6.55.15+pm.png</image:loc>
      <image:title>Campaigns - Simple Plan – TSSML</image:title>
      <image:caption>MTV EXIT Foundation was created to raise awareness and combat human trafficking around the world. The brief called for a powerful way to get the message out, so we harnessed the reach of some of the world’s most popular bands and created official music videos carrying an important message about human trafficking. This was the fourth video in the series. We partnered with Simple Plan, a band with a huge following in Asia at the time. Our focus for this film was child slave labour, and the message centred on the idea that freedom comes from knowledge. Creative Direction by Dejan Rasic via MTV EXIT/CRC</image:caption>
    </image:image>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5a248132bce176c74a87d670/1624607609885-99TYOF3CDOUI7D0M0BRW/Screen+Shot+2018-05-23+at+10.19.51+pm.png</image:loc>
      <image:title>Campaigns - The Hunger Project – A Table to End Hunger</image:title>
      <image:caption>While thousands of foodies struggle to get a table at their favourite restaurant, 795 million people worldwide, struggle to simply eat. This is something the Hunger Project is on a mission to solve. To help raise awareness of The Hunger Project, we partnered with top restaurants in Australia, Asia and Europe. And got them to set aside their most sought after tables. Together with Ebay, we auctioned them off with proceeds directly supporting the Hunger Project’s important work. The PR generated by this campaign lifted brand awareness to the highest level ever. Creative Direction by Dejan Rasic via THP/McCann</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5a248132bce176c74a87d670/1624606764989-JQBKG3TC1451ZN0YECPL/Screen+Shot+2018-04-10+at+10.45.36+am.png</image:loc>
      <image:title>Campaigns - Sprite – Blind Date</image:title>
      <image:caption>In 2015, Coca-Cola relaunched it's iconic Sprite brand in Australia with an entirely new campaign direction. A platform was built around the idea of Sprite being an antidote to awkward moments. ‘Cut through the Heat’ became a campaign large enough to extend into film, social, out of home and events. We created a series of executions and our audience soon responded with their own 'Cut through the Heat' examples as well. The film component of the campaign ran in social and this was the lead execution. It featured a blind date which couldn't get any more awkward. Creative Direction by Dejan Rasic via Coca-Cola/McCann</image:caption>
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      <image:loc>https://static1.squarespace.com/static/5a248132bce176c74a87d670/5a8cc96e0d9297f140a53f50/5a8cfaf388199e791d18af3c/1519188643109/</image:loc>
      <image:title>Campaigns</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a248132bce176c74a87d670/1653176764981-R9ESS32BRG6RSO4PF4YD/image-asset.png</image:loc>
      <image:title>Campaigns - Uncle Toby's – Black Summer</image:title>
      <image:caption>This short film is part of a content series for Uncle Toby’s Oats, built around the idea of ‘Energy Feeds Your Passion’. It features ten year old DJ and composer Black Summer, whose raw talent for electronic dance music is already taking shape. The film explores the role music plays in his everyday life and the focus and commitment he brings to his craft, as we see him in his music studio and at home with his family, supported as he shares his distinctive style and creative process and prepares for a live performance at a local nightclub. Along the way, the film captures moments from his everyday world. Creative Direction by Dejan Rasic via Nestle/McCann</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a248132bce176c74a87d670/1624608267286-PRDDLMBLA26KRYG8CRLR/image-asset.gif</image:loc>
      <image:title>Campaigns - MTV x Pretty Shady</image:title>
      <image:caption>In 2017, Pretty Shady sponsored the MTV Beats and Eats concert to raise awareness of skin cancer among young people. The brief was to create a film and activation idea that would appeal to our audience and educate them on the issue. A series of TVCs and social films highlighted the dangers of sun damage and the simple steps our audience could take to prevent it happening. It was executed through animation and ambassadors were brought on-board to help push the message out further. The campaign also included an on-ground shaded zone at the concert. Creative Direction by Vanessa Zuppicich</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.rasicandpartners.com/design</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-10-23</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a248132bce176c74a87d670/1647548649938-H6IUVN8AB5JTT21ZNWHI/image-asset.jpeg</image:loc>
      <image:title>Design - Precinct – Brand Identity</image:title>
      <image:caption>Precinct is a new banking services provider launched by Prosegur. It focuses on delivering multi bank solutions for Australians across the community. We designed a simple, modern identity, expressing the idea of a precinct through two circular graphic devices. The brand identity and design direction were applied to ATMs across Australia and extended throughout the organisation, including social assets and a new website.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5a248132bce176c74a87d670/1647548649938-H6IUVN8AB5JTT21ZNWHI/image-asset.jpeg</image:loc>
      <image:title>Design - Precinct – Brand Identity</image:title>
      <image:caption>Precinct is a new banking services provider launched by Prosegur. It focuses on delivering multi bank solutions for Australians across the community. We designed a simple, modern identity, expressing the idea of a precinct through two circular graphic devices. The brand identity and design direction were applied to ATMs across Australia and extended throughout the organisation, including social assets and a new website.</image:caption>
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      <image:title>Design</image:title>
      <image:caption />
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5a248132bce176c74a87d670/1647515872382-C6BZE2FXKSLCN8U52WMZ/image-asset.jpeg</image:loc>
      <image:title>Design</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5a248132bce176c74a87d670/1648089351915-2J8OQRY7TW9TJLR48D5P/image-asset.jpeg</image:loc>
      <image:title>Design</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5a248132bce176c74a87d670/1647837859902-025K0YNVOXC9MUYKC69D/image-asset.jpeg</image:loc>
      <image:title>Design - Single O – Climate Resistant Range Identity</image:title>
      <image:caption>Single O is a specialty coffee roaster and café group founded in Sydney in 2003. Known for sourcing exceptional single-origin beans, roasting them freshly and committing to sustainability, Single O has built a loyal following in Australia and Japan. We created a new visual identity and social content for their climate-resistant coffee range, launching under the rallying cry “No Death to Coffee”.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a248132bce176c74a87d670/1647676437620-AQMFLGOJFUESYVOKVT8K/SINGLE+O2.jpg</image:loc>
      <image:title>Design</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5a248132bce176c74a87d670/1647548649938-H6IUVN8AB5JTT21ZNWHI/image-asset.jpeg</image:loc>
      <image:title>Design - Precinct Brand Identity</image:title>
      <image:caption>Precinct is a new banking services provider launched by Prosegur. It focuses on delivering multi bank solutions for Australians across the community. We designed a simple, modern identity, expressing the idea of a precinct through two circular graphic devices. The brand identity and design direction were applied across ATMs, social assets, and a new website.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a248132bce176c74a87d670/1647677149605-A11E0AUF4FO7K8QKUN9U/image-asset.jpeg</image:loc>
      <image:title>Design</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5a248132bce176c74a87d670/1765848235453-JAHQKV4A3C5MG83AYAZ6/image-asset.png</image:loc>
      <image:title>Design</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a248132bce176c74a87d670/1624408358411-GKG6XLKRNH6QPKHDTLOT/image-asset.png</image:loc>
      <image:title>Design - Elula – Website</image:title>
      <image:caption>Elula creates AI driven software solutions designed to help organisations unlock insights and make smarter decisions. We built Elula’s website from the ground up. Our team integrated video content and simplified the language to explain the benefits of Artificial Intelligence in a friendly, conversational tone. The site is visually led throughout and covers Elula’s software products in a simple, engaging way. It also features case studies and news, and profiles team members with playful bios. Visit the site</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a248132bce176c74a87d670/1647834172180-29AX10DXE0INF3DQVMU7/CW_FOR_SITE.jpg</image:loc>
      <image:title>Design - Chant West – Brand Identity</image:title>
      <image:caption>Chant West is a trusted Australian superannuation research, data insights and technology company. We created a new brand identity and refreshed their existing ‘apple’ ratings logos, modernising the graphic device used in their long-standing “apples with apples” comparison approach. The design system is built around a clean, contemporary structure that ensures consistency across events, social, print and digital applications.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5a248132bce176c74a87d670/1647834688213-IIEHDHB5B2YFWGQYV4SV/Chant+West+2.jpg</image:loc>
      <image:title>Design</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a248132bce176c74a87d670/1792500402345-2LCL68YCTHD7CL90U94Q/CWNIGHT.jpg</image:loc>
      <image:title>Design</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a248132bce176c74a87d670/1792497583832-CPG19RU2CHD2JBA8Y81T/image-asset.png</image:loc>
      <image:title>Design</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a248132bce176c74a87d670/1647552881712-JR6CGQVJGSJKE93NO02S/Geniussite.jpg</image:loc>
      <image:title>Design - Genie Us – Brand Identity</image:title>
      <image:caption>GenieUs is an Australian medical research organisation using genomic science to unlock new solutions for neurodegenerative diseases. We developed a distinctive brand identity to coincide with its launch. A graphic wave device, inspired by the structure of DNA, forms a central element across all brand assets and reflects the organisation’s drive to discover new breakthroughs.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a248132bce176c74a87d670/1647552359070-RY0AZWUVDX7BFWBCJ8CS/GeniusPic.jpg</image:loc>
      <image:title>Design</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a248132bce176c74a87d670/1622809693262-VA0OM841OAGTNGGOAGBD/image-asset.png</image:loc>
      <image:title>Design</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a248132bce176c74a87d670/1647549318703-93X0BLIUHDTZ9YJAZPQ7/image-asset.jpeg</image:loc>
      <image:title>Design - Zenith – Brand Identity</image:title>
      <image:caption>Zenith Investment Partners is a leading provider of investment research and portfolio solutions for financial advisers across Australia. We redesigned their identity and created a suite of new brand assets. The modernised system uses a clean, simple visual approach, with a new logo built around a dotted-arrow device that represents Zenith’s services working together and moving upwards.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a248132bce176c74a87d670/1647549557524-IYPV96OQSAW70GZMKP47/image-asset.jpeg</image:loc>
      <image:title>Design</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a248132bce176c74a87d670/1621292395845-SC1NZYKHSYZVYTD3KT7J/image-asset.png</image:loc>
      <image:title>Design</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a248132bce176c74a87d670/1647924505189-HXF00GWE7HM0QHV9BW7Q/Quadrent+Site.jpg</image:loc>
      <image:title>Design - Quadrent – Website</image:title>
      <image:caption>Quadrent is a leading equipment finance and lease-portfolio software provider based in Australia and New Zealand. We designed and built the new Quadrent website, making their services easy to navigate through bold visuals and a simple, clear structure. Our work included producing staff photography, integrating Quadrent’s LOIS software into the site and creating an explainer video that summarises key services.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a248132bce176c74a87d670/1647680254560-VM4LFN38KXMCVTR98KBI/IOMX1.jpg</image:loc>
      <image:title>Design - IOM X – Brand Identity</image:title>
      <image:caption>IOM X is the International Organization for Migration’s initiative to encourage safe migration and mobilise public action against exploitation and human trafficking. We designed a new identity for IOM X that delivers a bold, confident expression of its mission. A key challenge was incorporating the existing IOM mark into the refreshed logo. The new design system was rolled out across all IOM X global assets.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a248132bce176c74a87d670/1662163372101-2WU6AZV6CHTRR8W1IF7F/image-asset.jpeg</image:loc>
      <image:title>Design</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a248132bce176c74a87d670/1648424763667-0YPD7IMDSENRH3TYDNS9/image-asset.jpeg</image:loc>
      <image:title>Design</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a248132bce176c74a87d670/1647679752396-J5QDIMU8W7SQOE2LG2KP/IOMX2.jpg</image:loc>
      <image:title>Design</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a248132bce176c74a87d670/1647838268650-426OEO044J98JDGJPGO5/MTV+EXIT+FINAL+3.jpg</image:loc>
      <image:title>Design - MTV EXIT Foundation – Brand Identity</image:title>
      <image:caption>MTV EXIT is an initiative launched by MTV Networks Europe to raise awareness of human trafficking and use the influence of the MTV brand and its global reach to educate young people about the issue. We were briefed to redesign the existing identity across all channels, including on-air, social, events, collateral and advertising. A key design challenge was incorporating the existing MTV logo into the refreshed brand.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a248132bce176c74a87d670/1620796175277-SGS2JM721LI5JK22G6TO/image-asset.jpeg</image:loc>
      <image:title>Design - PRECINCT BANKING - BRAND IDENTITY</image:title>
      <image:caption>Precinct is a new brand launched by Prosegur Australia, focussed on delivering multi-bank solutions to ensure that Australians across the entire community have easy access to banking services. We designed the brand identity for Precinct, including the application of the new brand across assets such as ATM machines and consumer communication. A comprehensive style guide was also developed.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a248132bce176c74a87d670/1621226950786-MLIDM7QA7MSSUBEJWPRU/MTVEXITCONCERT2.jpg</image:loc>
      <image:title>Design</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a248132bce176c74a87d670/1648362276802-XEGZY80XBEVHWZ0C0L2R/image-asset.jpeg</image:loc>
      <image:title>Design</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a248132bce176c74a87d670/1766352273823-NRKX0F4LCDZ8Y5K3FABB/TOOLETRIES+PACK+SHOT+small.jpg</image:loc>
      <image:title>Design - Tooletries – Brand Identity and Packaging</image:title>
      <image:caption>Tooletries is an Australian brand creating modern, functional bathroom storage accessories targeted at men. We updated the Tooletries logo and redesigned the complete packaging range, spanning over 30 products. The system introduces tactile cut-outs that allow customers to touch the silicone products at point of sale, supported by clear front-panel communication of key product attributes. We also produced the product photography, ensuring a cohesive, tool-inspired aesthetic across the entire range.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a248132bce176c74a87d670/1648017818447-R7CPE009W5GQ0H7SWZN0/Artisan+FINAL.jpg</image:loc>
      <image:title>Design - Artisan – Brand Identity</image:title>
      <image:caption>Artisan Focacceria was a much-loved Sydney café built on traditional Italian food values. The design brief was to create a premium identity with a vintage Italian aesthetic. Our approach balanced old and new, giving Artisan a distinctive identity with a timeless feel. The final design was applied across exterior signage, menus, packaging, coffee cups, stationery and advertising.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a248132bce176c74a87d670/1648028559192-AF3LJPLVY94J8Q2H52SZ/ARTISANcup.jpg</image:loc>
      <image:title>Design</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a248132bce176c74a87d670/1647990106604-ZU0F2MO1LP35Z78M3XU5/Coast+Apartments.jpg</image:loc>
      <image:title>Design - Coast – Brand Identity</image:title>
      <image:caption>Coast is a luxury residential development located at Ben Buckler in North Bondi, Sydney. The architecture and interiors were designed by SJB, inspired by the casual beach lifestyle of Bondi and expressed through natural materials throughout. We were briefed to create a unique identity aligned with the architects’ vision. Our design approach was organic, using a gentle, flowing calligraphic execution.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a248132bce176c74a87d670/1648030059792-Z7UWEBSKFGDBCEUUPCIK/CBrochure.jpg</image:loc>
      <image:title>Design</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a248132bce176c74a87d670/1647989541726-O0OEHGDWY2REYVOQFWDF/image-asset.jpeg</image:loc>
      <image:title>Design - Flyover – Brand Identity</image:title>
      <image:caption>Flyover was a contemporary lounge bar and restaurant serving modern Australian food. Tucked beneath an inner-city overpass, it embraced its unexpected location with a bold, playful identity we created for its launch. The brand system was applied throughout the space, including menus, signage, promotional material, advertising and merchandise.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a248132bce176c74a87d670/1648522753234-88689A5V9PJP9I0VZNRN/image-asset.jpeg</image:loc>
      <image:title>Design</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a248132bce176c74a87d670/1655185966114-1NB7B53ESPGRPBDFQEX1/waiter.jpg</image:loc>
      <image:title>Design</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a248132bce176c74a87d670/1648527553802-115IQQ92JLGSZ18Z6B1D/Flyover+Coasters.jpg</image:loc>
      <image:title>Design</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a248132bce176c74a87d670/1519371026192-2O6O033VMSHS5OOMP2MJ/GREY+LOGOS+FOR+SITE+aim+copy.jpg</image:loc>
      <image:title>Design - AUSTRALIAN INSTITUTE OF MUSIC (AIM)</image:title>
      <image:caption>Logo design for the Australian Institute of Music - Australia's leading music and creative arts school at the cutting edge of education and careers for the Australian music industry.  This project included a new design application across all AIM assets, including social, course brochures and signage within the school itself. A a complete usage guide was also created.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a248132bce176c74a87d670/1519275760247-3LZ6LY027RWLHYUHGKD9/GREY+LOGOS+FOR+SITE+aim.jpg</image:loc>
      <image:title>Design - AUSTRALIAN INSTITUTE OF MUSIC</image:title>
      <image:caption>Logo design for The Australian Institute of Music - Australia's leading music and creative arts school at the cutting edge of education and careers for the Australian music industry. This project included a new design application across all AIM assets (internal and external) and a complete usage guide.  </image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a248132bce176c74a87d670/1519279944563-67AXDPYEW95YBVEUQ0DT/GREY+LOGOS+FOR+SITE+aim+copy.jpg</image:loc>
      <image:title>Design - AUSTRALIAN INSTITUTE OF MUSIC (AIM)</image:title>
      <image:caption>Logo design for the Australian Institute of Music - Australia's leading music and creative arts school at the cutting edge of education and careers for the Australian music industry.  This project included a new design application across all AIM assets, including social, course brochures and signage within the school itself. A a complete usage guide was also created.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.rasicandpartners.com/contact</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-10-23</lastmod>
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      <image:title>Contact</image:title>
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  <url>
    <loc>https://www.rasicandpartners.com/about</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-10-24</lastmod>
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      <image:title>About - Good Citizens Testimonial</image:title>
      <image:caption>"The masters of craft! They listen, they do the detail, they bring their genius and they deliver. If you ever get a chance to have the team at Rasic and Partners on your brand. Take it." - Nik Robinson, Co-Founder - Good Citizens</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5a248132bce176c74a87d670/1693102764097-RPELAPU1MU5FLD44KPL7/BOSE+SQUARE.png</image:loc>
      <image:title>About - Bose Asia-Pacific Testimonial</image:title>
      <image:caption>"Bose works with Rasic and Partners to handle brand projects for our APAC and global teams. They have proven to be reliable and trusted partners who deliver quality work and, often times, go above and beyond, to meet our urgent needs" - Chiao Woon, Lim Creative Director - Bose Asia-Pacific</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5a248132bce176c74a87d670/1693102766621-A7URLSG9Y52LCAAUY868/ELULA+SQUARE.png</image:loc>
      <image:title>About - Elula Testimonial</image:title>
      <image:caption>"Rasic and Partners have been our creative agency for well over five years now. They are a vital part of the Elula team and have created outstanding work for us across all mediums." - Sarah Russell, Co-CEO - Elula</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a248132bce176c74a87d670/1693102764378-Q8AOI4MI9IW3Z59NLRIA/BROTHER+SQUARE.png</image:loc>
      <image:title>About - Brother Testimonial</image:title>
      <image:caption>"Not only do we love our latest creative campaign but we loved making it too. It's simple and fun but also highly effective."</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a248132bce176c74a87d670/1693102769008-23YDQWBZE8JCFLU0U0OK/UNODC+SQUARE.png</image:loc>
      <image:title>About - UNODC Testimonial</image:title>
      <image:caption>"Working with the team at Rasic and Partners has been a highly positive experience. They are professional, responsive and good listeners. They are both creative and very focused on details, a perfect combination for what UNODC is developing with them" - Giovanni Broussard, Programme Coordinator - UNODC Southeast Asia</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5a248132bce176c74a87d670/1693102770075-DYZY9WN6HAR19D4W3WFF/UPFIELD+SQUARE.png</image:loc>
      <image:title>About - Upfield Testimonial</image:title>
      <image:caption>"Rasic and Partners are a delight to work with. They work on the concept and the execution and are refreshingly well organised and the results are amazing. I have worked with many agencies and I can honestly say that they are by far the easiest to work with. - Pauline Kanakis, Marketing Manager - Upfield Australia/NZ</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5a248132bce176c74a87d670/1693102766406-AMNREU1SV5HTLTHO2TS1/CHANT+WEST+SQUARE.png</image:loc>
      <image:title>About - Chant West Testimonial</image:title>
      <image:caption>"Rasic and Partners developed an entirely new brand direction for Chant West while I was CEO there. They always brought fresh thinking to the table and managed to implement everything smoothly and professionally." - Brendan Burwood, Former CEO - Chant West</image:caption>
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      <image:title>About</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5a248132bce176c74a87d670/c28fac12-6a73-4661-985d-33a9f711baee/Vanessa+Zuppicich%27s+portrait</image:loc>
      <image:title>About</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a248132bce176c74a87d670/95e8bf17-3885-4a05-bbc9-394abdf99693/Industry+awards</image:loc>
      <image:title>About</image:title>
    </image:image>
  </url>
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    <loc>https://www.rasicandpartners.com/news</loc>
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    <lastmod>2026-10-24</lastmod>
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