https://www.rasicandpartners.com/work daily 1.0 2026-10-21 https://images.squarespace-cdn.com/content/v1/5a248132bce176c74a87d670/1556851126779-3I5XEU4X57B056ZN8RTF/Elula+Future+Proof.jpg Work https://images.squarespace-cdn.com/content/v1/5a248132bce176c74a87d670/1568184264116-3XLH62WXJ79KS6QXRR71/5_190723_BOSE_04+TALENT+AT+THE+SEATS_0526_SITE+copy.jpg Work https://images.squarespace-cdn.com/content/v1/5a248132bce176c74a87d670/1606268539269-U744CFHK3GXURHX17BUK/Cottee%27s.jpg Work https://images.squarespace-cdn.com/content/v1/5a248132bce176c74a87d670/1607560044283-PE68JW1X998TYZ9GIETW/Pop+Lip+4.jpg Work https://images.squarespace-cdn.com/content/v1/5a248132bce176c74a87d670/1614832258953-NK0IQH91281QW1J7ICKA/Screen+Shot+2021-03-04+at+3.22.35+pm.png Work https://images.squarespace-cdn.com/content/v1/5a248132bce176c74a87d670/1615889141351-W29UID9GOULX6NE0086F/BrotherScreen.jpg Work https://images.squarespace-cdn.com/content/v1/5a248132bce176c74a87d670/1615891963220-CSO4M490K7UGOXSO7UIE/IOMXScreen.jpg Work https://images.squarespace-cdn.com/content/v1/5a248132bce176c74a87d670/1624510984880-C83XIY0FA52OFVNUR0U7/Screen+Shot+2021-06-24+at+3.02.39+pm.png Work https://images.squarespace-cdn.com/content/v1/5a248132bce176c74a87d670/1624518912118-TZE3JA3F8E2WNBQFULUQ/Runner+screen.jpg Work https://images.squarespace-cdn.com/content/v1/5a248132bce176c74a87d670/1624523516053-J7TPBHG4TWJQXXP4BFP8/BoseParkour.jpg Work https://images.squarespace-cdn.com/content/v1/5a248132bce176c74a87d670/1624527608630-ZZXGFGFSM2ZU46OUFT8S/FLORAPLANTSTILL.png Work https://images.squarespace-cdn.com/content/v1/5a248132bce176c74a87d670/1624927250918-CTO088KP3T8DBCU4PZ52/RPSocial.jpg Work https://images.squarespace-cdn.com/content/v1/5a248132bce176c74a87d670/1625188044180-KDDSME55HLPFDBEOT2US/Bose_Boxer.jpg Work https://images.squarespace-cdn.com/content/v1/5a248132bce176c74a87d670/1642029593019-A41TEZT7PWOMO8YDWJAJ/GoodCitizens+Screenshot+3.png Work https://images.squarespace-cdn.com/content/v1/5a248132bce176c74a87d670/1656807865119-BEOBI5K6D89WQWUNF7SI/BrotherINKvestmentStill.jpg Work https://images.squarespace-cdn.com/content/v1/5a248132bce176c74a87d670/1673826542796-PVI8VD3GQ4DJ19WSPXG1/Precinct+campaign.jpg Work https://images.squarespace-cdn.com/content/v1/5a248132bce176c74a87d670/1687173156244-M3ZQOMNXEA6BQH0H57T3/Brother+Clones.jpg Work https://images.squarespace-cdn.com/content/v1/5a248132bce176c74a87d670/1715753189373-CHSKTFJJTGLGT67LQXFZ/Australian+native+products+Master.jpg Work https://images.squarespace-cdn.com/content/v1/5a248132bce176c74a87d670/746e4e7a-aff3-4726-b09a-d7f014eecb72/House+illustration.png Work https://images.squarespace-cdn.com/content/v1/5a248132bce176c74a87d670/1729218305124-V5ZZBC9G8RF0URFVIMIZ/image-asset.jpeg Work - Elula – Build vs Buy Our latest B2B campaign for Elula targets the banking sector and highlights the challenges of building AI software solutions in-house. The complexity, pitfalls and resource demands are removed when banks skip the DIY approach and subscribe to Elula’s business-ready, industry-leading AI software. https://images.squarespace-cdn.com/content/v1/5a248132bce176c74a87d670/1680482736961-B38QAWU3NLGVRSDDAONZ/image-asset.jpeg Work - NERF – Proudly for juniors Our launch retail campaign for NERF Junior communicates that younger kids can now join the action-packed fun of NERF, with a range specifically designed for children aged six and above. The idea centres on the contrast between a parent relaxing to a favourite record and kids of all ages playing together with NERF. The integrated campaign ran across cinema, retail and social channels. https://images.squarespace-cdn.com/content/v1/5a248132bce176c74a87d670/729fcf89-e0ad-45cd-abb1-69a1e2944a64/TQ+Master.jpg Work https://images.squarespace-cdn.com/content/v1/5a248132bce176c74a87d670/9f100dd4-550e-4525-b174-4d2628096b8f/POP+MART+Hero.jpg Work https://www.rasicandpartners.com/archive daily 0.75 2026-10-21 https://images.squarespace-cdn.com/content/v1/5a248132bce176c74a87d670/1653176255505-PH0UFTJW2659L9D7GEIM/TED.jpg Campaigns - Qantas – Ideas That Travel This campaign celebrated the launch of a new route to San Francisco - the tech capital of the world. Our main audience for this news was the tech business traveller, who shared a passion for ideas and innovation. So, we knew the idea needed to be more than just an announcement to get attention. The creative brief was answered by reinventing the entire flight experience with a live in-flight TED talks series. Some inspirational speakers were put together and it took off. The campaign was picked up by many different news sources in Australia and around the world. Creative Direction by Dejan Rasic https://images.squarespace-cdn.com/content/v1/5a248132bce176c74a87d670/1624674780564-8JND5KL6LCWRDF4DOR9Z/Radiohead+screen.jpg Campaigns - RADIOHEAD 'ALL I NEED' MTV EXIT Foundation was created to raise awareness and combat human trafficking around the world. The creative brief called for a powerful way to get the message out. So, we harnessed the audience reach of some of the world’s most popular bands and created official music videos with an important message about human trafficking. This was the first video we created in collaboration with Radiohead, tackling the issue of child slave labour. Creative Direction by Dejan Rasic via CRC/MTV EXIT https://images.squarespace-cdn.com/content/v1/5a248132bce176c74a87d670/1624687814372-PGTCIXHXLT3VO82E2NCO/Radiohead+screen.jpg Campaigns - Radiohead – All I Need MTV EXIT Foundation was created to raise awareness and combat human trafficking around the world. The brief called for a powerful way to get the message out, so we harnessed the reach of some of the world’s most popular bands and created official music videos carrying an important message about human trafficking. This was the first video in the series. We collaborated with Radiohead to highlight child slave labour and draw attention to the origins of everyday items. The video was viewed 2 million times on Radiohead’s YouTube channel. Creative Direction by Dejan Rasic via MTVEXIT/CRC https://images.squarespace-cdn.com/content/v1/5a248132bce176c74a87d670/1624678798706-V03HHRE0FMYNVYJ2NZEE/Screen+Shot+2018-02-21+at+6.52.00+pm.png Campaigns - THE KILLERS 'GOODNIGHT, TRAVEL WELL.' MTV EXIT Foundation was created to raise awareness and combat human trafficking around the world. The creative brief called for a powerful way to get the message out. So, we harnessed the audience reach of some of the world’s most popular bands and created official music videos with an important message about human trafficking. This was the second video in a series, collaborating with US band The Killers. It raised awareness of sex trafficking, highlighting what happens to victims behind the scenes and how it impacts their lives in horrific ways. Creative Direction by Dejan Rasic via CRC/MTV EXIT https://images.squarespace-cdn.com/content/v1/5a248132bce176c74a87d670/1653096504415-90DNEWAAUO6P84Y8R8GH/Screen+Shot+2018-02-21+at+6.52.00+pm.png Campaigns - The Killers – Goodnight, Travel Well. MTV EXIT Foundation was created to raise awareness and combat human trafficking around the world. The creative brief called for a powerful way to get the message out. So, we harnessed the audience reach of some of the world’s most popular bands and created official music videos with an important message about human trafficking. This was the second video in a series. We collaborated with The Killers and raised awareness of sex trafficking, highlighting what happens to victims behind the scenes and how it impacts their lives in devastating ways. Creative Direction by Dejan Rasic via MTV EXIT/CRC https://images.squarespace-cdn.com/content/v1/5a248132bce176c74a87d670/1624602939442-JIPUGB9G52ZKAY6D3LWJ/Screen+Shot+2018-02-21+at+6.52.00+pm.png Campaigns - THE KILLERS 'GOODNIGHT, TRAVEL WELL' MTV EXIT Foundation was created to raise awareness of human trafficking around the world. The brief called for a powerful way to get the message out. So, we harnessed the audience reach of some of the world’s most popular bands and created official music videos with a message about human trafficking. This was the second video we created together with The Killers, tackling the issue of sex trafficking. Creative Direction by Dejan Rasic via CRC and MTV EXIT https://images.squarespace-cdn.com/content/v1/5a248132bce176c74a87d670/1624755755060-F283NF04K40O7W5N9756/ALEAGUE.mp4-high.gif Campaigns - A-League – Launch The launch of the Hyundai A-League in 2005 presented a major opportunity to reinvent football in Australia and attract a whole new generation of fans. Prior to the A-League, football (or soccer, to most Australians) had struggled to gain mainstream traction for a variety of reasons. Our response was to position it as something entirely new. The idea became ‘It’s football, but not as you know it.’ The campaign brought this to life in a fresh, youthful and aspirational way, using authentic football terminology and expressing it through a distinctive street art visual style. Creative Direction by Dejan Rasic via FFA/Lowe Hunt https://images.squarespace-cdn.com/content/v1/5a248132bce176c74a87d670/1653096757007-IG0ZM00TDCOBJVZ5U5LG/image-asset.png Campaigns - A-League – 90 Minutes. 90 Emotions. The campaign for the third season of the Hyundai A-League was led by a 60-second film introducing the idea ‘90 Minutes. 90 Emotions.’ This concept explored the intense and varied emotions experienced over the course of a single game, brought to life within a fantastical stadium setting. The film featured a highly charged, action-packed A-League match, set to the soundtrack ‘Reign’ by UNKLE. The emotions of the fans unfolded in surprising, visually driven ways. The integrated campaign ran across cinema, television, digital, print, social, radio and experiential channels. Creative Direction by Dejan Rasic via FFA/Lowe Hunt https://images.squarespace-cdn.com/content/v1/5a248132bce176c74a87d670/1624684549740-KQKY4KILIXQ9ET5BH1WM/A+League.jpg Campaigns - A-LEAGUE LAUNCH The launch of the Hyundai A-League in 2005 was a chance to reinvent the game of football in Australia and attract a whole new generation to it. Prior to the A-League, football (or soccer to most Australians) struggled to gain a mainstream following. Our response was to launch it as an entirely new game. The idea became ‘It’s football, but not as you know it’. It was brought to life in a fresh, cool, youthful and aspirational way for the audience. It all kicked off with this film. Creative Direction by Dejan Rasic via Lowe Hunt https://images.squarespace-cdn.com/content/v1/5a248132bce176c74a87d670/1624610185102-3NSN0X3EKEIGZ41GELIW/EXIT+MUSE+98.jpg Campaigns - Muse – MK Ultra MTV EXIT Foundation was created to raise awareness and combat human trafficking around the world. The brief called for a powerful way to get the message out, so we harnessed the reach of some of the world’s most popular bands and created official music videos carrying an important message about human trafficking. This was the third video in the series. We collaborated with MUSE and took on the challenge of highlighting three issues within a single film: child slave labour in the textile industry, trafficking for sexual exploitation and domestic worker abuse. Creative Direction by Dejan Rasic via MTV EXIT/CRC https://images.squarespace-cdn.com/content/v1/5a248132bce176c74a87d670/1519200323295-Y2JO8II1FHR8VWTLEOUQ/Screen+Shot+2018-02-21+at+7.03.45+pm.png Campaigns - UNILEVER 'LYNXJET' This was the first major campaign LYNX produced in Australia. The idea was to launch a fictitious airline named ‘LYNXjet’ and to behave just like a real airline would. Remarkably, many believed it was in fact a legitimate airline. The idea took off in all sorts of directions and sales of LYNX grew to record highs. We even created a LYNXjet branded variant of the product. The campaign was picked up globally and ran across Europe and South Africa. Creative Direction by Dejan Rasic via Lowe Hunt https://images.squarespace-cdn.com/content/v1/5a248132bce176c74a87d670/1653177206396-ADL2IC2SCHB5ONZL8I44/Screen+Shot+2018-02-21+at+6.55.15+pm.png Campaigns - Simple Plan – TSSML MTV EXIT Foundation was created to raise awareness and combat human trafficking around the world. The brief called for a powerful way to get the message out, so we harnessed the reach of some of the world’s most popular bands and created official music videos carrying an important message about human trafficking. This was the fourth video in the series. We partnered with Simple Plan, a band with a huge following in Asia at the time. Our focus for this film was child slave labour, and the message centred on the idea that freedom comes from knowledge. Creative Direction by Dejan Rasic via MTV EXIT/CRC https://images.squarespace-cdn.com/content/v1/5a248132bce176c74a87d670/1624607609885-99TYOF3CDOUI7D0M0BRW/Screen+Shot+2018-05-23+at+10.19.51+pm.png Campaigns - The Hunger Project – A Table to End Hunger While thousands of foodies struggle to get a table at their favourite restaurant, 795 million people worldwide, struggle to simply eat. This is something the Hunger Project is on a mission to solve. To help raise awareness of The Hunger Project, we partnered with top restaurants in Australia, Asia and Europe. And got them to set aside their most sought after tables. Together with Ebay, we auctioned them off with proceeds directly supporting the Hunger Project’s important work. The PR generated by this campaign lifted brand awareness to the highest level ever. Creative Direction by Dejan Rasic via THP/McCann https://images.squarespace-cdn.com/content/v1/5a248132bce176c74a87d670/1624606764989-JQBKG3TC1451ZN0YECPL/Screen+Shot+2018-04-10+at+10.45.36+am.png Campaigns - Sprite – Blind Date In 2015, Coca-Cola relaunched it's iconic Sprite brand in Australia with an entirely new campaign direction. A platform was built around the idea of Sprite being an antidote to awkward moments. ‘Cut through the Heat’ became a campaign large enough to extend into film, social, out of home and events. We created a series of executions and our audience soon responded with their own 'Cut through the Heat' examples as well. The film component of the campaign ran in social and this was the lead execution. It featured a blind date which couldn't get any more awkward. Creative Direction by Dejan Rasic via Coca-Cola/McCann https://static1.squarespace.com/static/5a248132bce176c74a87d670/5a8cc96e0d9297f140a53f50/5a8cfaf388199e791d18af3c/1519188643109/ Campaigns https://images.squarespace-cdn.com/content/v1/5a248132bce176c74a87d670/1653176764981-R9ESS32BRG6RSO4PF4YD/image-asset.png Campaigns - Uncle Toby's – Black Summer This short film is part of a content series for Uncle Toby’s Oats, built around the idea of ‘Energy Feeds Your Passion’. It features ten year old DJ and composer Black Summer, whose raw talent for electronic dance music is already taking shape. The film explores the role music plays in his everyday life and the focus and commitment he brings to his craft, as we see him in his music studio and at home with his family, supported as he shares his distinctive style and creative process and prepares for a live performance at a local nightclub. Along the way, the film captures moments from his everyday world. Creative Direction by Dejan Rasic via Nestle/McCann https://images.squarespace-cdn.com/content/v1/5a248132bce176c74a87d670/1624608267286-PRDDLMBLA26KRYG8CRLR/image-asset.gif Campaigns - MTV x Pretty Shady In 2017, Pretty Shady sponsored the MTV Beats and Eats concert to raise awareness of skin cancer among young people. The brief was to create a film and activation idea that would appeal to our audience and educate them on the issue. A series of TVCs and social films highlighted the dangers of sun damage and the simple steps our audience could take to prevent it happening. It was executed through animation and ambassadors were brought on-board to help push the message out further. The campaign also included an on-ground shaded zone at the concert. Creative Direction by Vanessa Zuppicich https://www.rasicandpartners.com/design daily 0.75 2026-10-20 https://images.squarespace-cdn.com/content/v1/5a248132bce176c74a87d670/1647548649938-H6IUVN8AB5JTT21ZNWHI/image-asset.jpeg Design - Precinct – Brand Identity Precinct is a new banking services provider launched by Prosegur. It focuses on delivering multi bank solutions for Australians across the community. We designed a simple, modern identity, expressing the idea of a precinct through two circular graphic devices. The brand identity and design direction were applied to ATMs across Australia and extended throughout the organisation, including social assets and a new website. https://images.squarespace-cdn.com/content/v1/5a248132bce176c74a87d670/1647548649938-H6IUVN8AB5JTT21ZNWHI/image-asset.jpeg Design - Precinct – Brand Identity Precinct is a new banking services provider launched by Prosegur. It focuses on delivering multi bank solutions for Australians across the community. We designed a simple, modern identity, expressing the idea of a precinct through two circular graphic devices. The brand identity and design direction were applied to ATMs across Australia and extended throughout the organisation, including social assets and a new website. https://images.squarespace-cdn.com/content/v1/5a248132bce176c74a87d670/1788138527293-T4SFXGM6R6H2RKX82HR3/image-asset.jpeg Design https://images.squarespace-cdn.com/content/v1/5a248132bce176c74a87d670/1647515872382-C6BZE2FXKSLCN8U52WMZ/image-asset.jpeg Design https://images.squarespace-cdn.com/content/v1/5a248132bce176c74a87d670/1648089351915-2J8OQRY7TW9TJLR48D5P/image-asset.jpeg Design https://images.squarespace-cdn.com/content/v1/5a248132bce176c74a87d670/1647837859902-025K0YNVOXC9MUYKC69D/image-asset.jpeg Design - Single O – Climate Resistant Range Identity Single O is a specialty coffee roaster and café group founded in Sydney in 2003. Known for sourcing exceptional single-origin beans, roasting them freshly and committing to sustainability, Single O has built a loyal following in Australia and Japan. We created a new visual identity and social content for their climate-resistant coffee range, launching under the rallying cry “No Death to Coffee”. https://images.squarespace-cdn.com/content/v1/5a248132bce176c74a87d670/1647548649938-H6IUVN8AB5JTT21ZNWHI/image-asset.jpeg Design - Precinct Brand Identity Precinct is a new banking services provider launched by Prosegur. It focuses on delivering multi bank solutions for Australians across the community. We designed a simple, modern identity, expressing the idea of a precinct through two circular graphic devices. The brand identity and design direction were applied across ATMs, social assets, and a new website. https://images.squarespace-cdn.com/content/v1/5a248132bce176c74a87d670/1647676437620-AQMFLGOJFUESYVOKVT8K/SINGLE+O2.jpg Design https://images.squarespace-cdn.com/content/v1/5a248132bce176c74a87d670/1647677149605-A11E0AUF4FO7K8QKUN9U/image-asset.jpeg Design https://images.squarespace-cdn.com/content/v1/5a248132bce176c74a87d670/1765848235453-JAHQKV4A3C5MG83AYAZ6/image-asset.png Design https://images.squarespace-cdn.com/content/v1/5a248132bce176c74a87d670/1624408358411-GKG6XLKRNH6QPKHDTLOT/image-asset.png Design - Elula – Website Elula creates AI driven software solutions designed to help organisations unlock insights and make smarter decisions. We built Elula’s website from the ground up. Our team integrated video content and simplified the language to explain the benefits of Artificial Intelligence in a friendly, conversational tone. The site is visually led throughout and covers Elula’s software products in a simple, engaging way. It also features case studies and news, and profiles team members with playful bios. Visit the site https://images.squarespace-cdn.com/content/v1/5a248132bce176c74a87d670/1647834172180-29AX10DXE0INF3DQVMU7/CW_FOR_SITE.jpg Design - Chant West – Brand Identity Chant West is a trusted Australian superannuation research, data insights and technology company. We created a new brand identity and refreshed their existing ‘apple’ ratings logos, modernising the graphic device used in their long-standing “apples with apples” comparison approach. The design system is built around a clean, contemporary structure that ensures consistency across events, social, print and digital applications. https://images.squarespace-cdn.com/content/v1/5a248132bce176c74a87d670/1647834688213-IIEHDHB5B2YFWGQYV4SV/Chant+West+2.jpg Design https://images.squarespace-cdn.com/content/v1/5a248132bce176c74a87d670/1792500402345-2LCL68YCTHD7CL90U94Q/CWNIGHT.jpg Design https://images.squarespace-cdn.com/content/v1/5a248132bce176c74a87d670/1792497583832-CPG19RU2CHD2JBA8Y81T/image-asset.png Design https://images.squarespace-cdn.com/content/v1/5a248132bce176c74a87d670/1647552881712-JR6CGQVJGSJKE93NO02S/Geniussite.jpg Design - Genie Us – Brand Identity GenieUs is an Australian medical research organisation using genomic science to unlock new solutions for neurodegenerative diseases. We developed a distinctive brand identity to coincide with its launch. A graphic wave device, inspired by the structure of DNA, forms a central element across all brand assets and reflects the organisation’s drive to discover new breakthroughs. https://images.squarespace-cdn.com/content/v1/5a248132bce176c74a87d670/1647552359070-RY0AZWUVDX7BFWBCJ8CS/GeniusPic.jpg Design https://images.squarespace-cdn.com/content/v1/5a248132bce176c74a87d670/1622809693262-VA0OM841OAGTNGGOAGBD/image-asset.png Design https://images.squarespace-cdn.com/content/v1/5a248132bce176c74a87d670/1647549318703-93X0BLIUHDTZ9YJAZPQ7/image-asset.jpeg Design - Zenith – Brand Identity Zenith Investment Partners is a leading provider of investment research and portfolio solutions for financial advisers across Australia. We redesigned their identity and created a suite of new brand assets. The modernised system uses a clean, simple visual approach, with a new logo built around a dotted-arrow device that represents Zenith’s services working together and moving upwards. https://images.squarespace-cdn.com/content/v1/5a248132bce176c74a87d670/1647549557524-IYPV96OQSAW70GZMKP47/image-asset.jpeg Design https://images.squarespace-cdn.com/content/v1/5a248132bce176c74a87d670/1621292395845-SC1NZYKHSYZVYTD3KT7J/image-asset.png Design https://images.squarespace-cdn.com/content/v1/5a248132bce176c74a87d670/1647924505189-HXF00GWE7HM0QHV9BW7Q/Quadrent+Site.jpg Design - Quadrent – Website Quadrent is a leading equipment finance and lease-portfolio software provider based in Australia and New Zealand. We designed and built the new Quadrent website, making their services easy to navigate through bold visuals and a simple, clear structure. Our work included producing staff photography, integrating Quadrent’s LOIS software into the site and creating an explainer video that summarises key services. https://images.squarespace-cdn.com/content/v1/5a248132bce176c74a87d670/1647680254560-VM4LFN38KXMCVTR98KBI/IOMX1.jpg Design - IOM X – Brand Identity IOM X is the International Organization for Migration’s initiative to encourage safe migration and mobilise public action against exploitation and human trafficking. We designed a new identity for IOM X that delivers a bold, confident expression of its mission. A key challenge was incorporating the existing IOM mark into the refreshed logo. The new design system was rolled out across all IOM X global assets. https://images.squarespace-cdn.com/content/v1/5a248132bce176c74a87d670/1662163372101-2WU6AZV6CHTRR8W1IF7F/image-asset.jpeg Design https://images.squarespace-cdn.com/content/v1/5a248132bce176c74a87d670/1648424763667-0YPD7IMDSENRH3TYDNS9/image-asset.jpeg Design https://images.squarespace-cdn.com/content/v1/5a248132bce176c74a87d670/1620796175277-SGS2JM721LI5JK22G6TO/image-asset.jpeg Design - PRECINCT BANKING - BRAND IDENTITY Precinct is a new brand launched by Prosegur Australia, focussed on delivering multi-bank solutions to ensure that Australians across the entire community have easy access to banking services. We designed the brand identity for Precinct, including the application of the new brand across assets such as ATM machines and consumer communication. A comprehensive style guide was also developed. https://images.squarespace-cdn.com/content/v1/5a248132bce176c74a87d670/1647679752396-J5QDIMU8W7SQOE2LG2KP/IOMX2.jpg Design https://images.squarespace-cdn.com/content/v1/5a248132bce176c74a87d670/1647838268650-426OEO044J98JDGJPGO5/MTV+EXIT+FINAL+3.jpg Design - MTV EXIT Foundation – Brand Identity MTV EXIT is an initiative launched by MTV Networks Europe to raise awareness of human trafficking and use the influence of the MTV brand and its global reach to educate young people about the issue. We were briefed to redesign the existing identity across all channels, including on-air, social, events, collateral and advertising. A key design challenge was incorporating the existing MTV logo into the refreshed brand. https://images.squarespace-cdn.com/content/v1/5a248132bce176c74a87d670/1621226950786-MLIDM7QA7MSSUBEJWPRU/MTVEXITCONCERT2.jpg Design https://images.squarespace-cdn.com/content/v1/5a248132bce176c74a87d670/1648362276802-XEGZY80XBEVHWZ0C0L2R/image-asset.jpeg Design https://images.squarespace-cdn.com/content/v1/5a248132bce176c74a87d670/1766352273823-NRKX0F4LCDZ8Y5K3FABB/TOOLETRIES+PACK+SHOT+small.jpg Design - Tooletries – Brand Identity and Packaging Tooletries is an Australian brand creating modern, functional bathroom storage accessories targeted at men. We updated the Tooletries logo and redesigned the complete packaging range, spanning over 30 products. The system introduces tactile cut-outs that allow customers to touch the silicone products at point of sale, supported by clear front-panel communication of key product attributes. We also produced the product photography, ensuring a cohesive, tool-inspired aesthetic across the entire range. https://images.squarespace-cdn.com/content/v1/5a248132bce176c74a87d670/1648017818447-R7CPE009W5GQ0H7SWZN0/Artisan+FINAL.jpg Design - Artisan – Brand Identity Artisan Focacceria was a much-loved Sydney café built on traditional Italian food values. The design brief was to create a premium identity with a vintage Italian aesthetic. Our approach balanced old and new, giving Artisan a distinctive identity with a timeless feel. The final design was applied across exterior signage, menus, packaging, coffee cups, stationery and advertising. https://images.squarespace-cdn.com/content/v1/5a248132bce176c74a87d670/1648028559192-AF3LJPLVY94J8Q2H52SZ/ARTISANcup.jpg Design https://images.squarespace-cdn.com/content/v1/5a248132bce176c74a87d670/1647990106604-ZU0F2MO1LP35Z78M3XU5/Coast+Apartments.jpg Design - Coast – Brand Identity Coast is a luxury residential development located at Ben Buckler in North Bondi, Sydney. The architecture and interiors were designed by SJB, inspired by the casual beach lifestyle of Bondi and expressed through natural materials throughout. We were briefed to create a unique identity aligned with the architects’ vision. Our design approach was organic, using a gentle, flowing calligraphic execution. https://images.squarespace-cdn.com/content/v1/5a248132bce176c74a87d670/1648030059792-Z7UWEBSKFGDBCEUUPCIK/CBrochure.jpg Design https://images.squarespace-cdn.com/content/v1/5a248132bce176c74a87d670/1647989541726-O0OEHGDWY2REYVOQFWDF/image-asset.jpeg Design - Flyover – Brand Identity Flyover was a contemporary lounge bar and restaurant serving modern Australian food. Tucked beneath an inner-city overpass, it embraced its unexpected location with a bold, playful identity we created for its launch. The brand system was applied throughout the space, including menus, signage, promotional material, advertising and merchandise. https://images.squarespace-cdn.com/content/v1/5a248132bce176c74a87d670/1648522753234-88689A5V9PJP9I0VZNRN/image-asset.jpeg Design https://images.squarespace-cdn.com/content/v1/5a248132bce176c74a87d670/1655185966114-1NB7B53ESPGRPBDFQEX1/waiter.jpg Design https://images.squarespace-cdn.com/content/v1/5a248132bce176c74a87d670/1648527553802-115IQQ92JLGSZ18Z6B1D/Flyover+Coasters.jpg Design https://images.squarespace-cdn.com/content/v1/5a248132bce176c74a87d670/1519371026192-2O6O033VMSHS5OOMP2MJ/GREY+LOGOS+FOR+SITE+aim+copy.jpg Design - AUSTRALIAN INSTITUTE OF MUSIC (AIM) Logo design for the Australian Institute of Music - Australia's leading music and creative arts school at the cutting edge of education and careers for the Australian music industry. This project included a new design application across all AIM assets, including social, course brochures and signage within the school itself. A a complete usage guide was also created. https://images.squarespace-cdn.com/content/v1/5a248132bce176c74a87d670/1519275760247-3LZ6LY027RWLHYUHGKD9/GREY+LOGOS+FOR+SITE+aim.jpg Design - AUSTRALIAN INSTITUTE OF MUSIC Logo design for The Australian Institute of Music - Australia's leading music and creative arts school at the cutting edge of education and careers for the Australian music industry. This project included a new design application across all AIM assets (internal and external) and a complete usage guide.   https://images.squarespace-cdn.com/content/v1/5a248132bce176c74a87d670/1519279944563-67AXDPYEW95YBVEUQ0DT/GREY+LOGOS+FOR+SITE+aim+copy.jpg Design - AUSTRALIAN INSTITUTE OF MUSIC (AIM) Logo design for the Australian Institute of Music - Australia's leading music and creative arts school at the cutting edge of education and careers for the Australian music industry. This project included a new design application across all AIM assets, including social, course brochures and signage within the school itself. 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