Logo design for Genie.Us - a new patented ai genome service based in Sydney, Australia. Our approach was to create an identity which was bold and confident with a modern, scientific feel. We avoided the conventions of the category and gave Genie.Us a playful feel, incorporating pink as an accent colour. The new design was applied to merchandise, business cards, letterheads, presentation material and social applications.
Logo design for the Australian Institute of Music (AIM) - Australia's leading music and creative arts school. AIM provides education and career paths into the music industry. This project included a new design approach for the Sydney and Melbourne based school, covering course brochures, signage and social media. A complete usage guide was also created.
Rebrand for DMC - a company that works with brands and agencies to produce tactical content. We created a bold graphic direction for DMC which included a new logo, a suite of design assets and website. We applied the design to business cards, letterheads, presentation material and social channels. A detailed brand guidelines document was also created.
Logo design for The International Organisation for Migration and their new IOM X division. IOM X was established to encourage safe migration and public action to stop human trafficking and exploitation. The challenge was to incorporate the existing IOM logo into the new 'X' brand. The new design approach was applied to all IOM X assets and a complete usage guide was created.
Logo design for Love Frankie - A social change creative agency based in Bangkok, Thailand (Part of the M&C Saatchi World Services global network). Love Frankie responds to challenging social and development issues affecting people across Asia. The final design approach was applied to assets including signage, stationery, social and website design. A complete usage guide was also created.
Rebrand for MTV EXIT Foundation - A multimedia initiative launched by MTV Networks Europe to raise awareness of human trafficking and to use the power and influence of MTV’s brand and broadcasting network to educate young people about the issue. The design challenge was to incorporate the existing MTV logo into a bold new design, which could be used across broadcast, events, social and various other applications.
Logo design for Artisan Focacceria - A cafe in Sydney with a focus on traditional Italian food values. The brief was to create a premium identity with a vintage Italian brand aesthetic. The final design balanced the old and new, giving Artisan a distinct identity and timeless feel. The final design was applied to external cafe signage, menus, food packaging, coffee cups, stationery, social channels and advertising material.